(Pitch Idea)
We were asked to develop a brand identity for Sharjah’s World Book Capital (SWBC) that:
- Brings to life the SWBC brand idea of “Open Books. Open Minds”
- Helps SWBC realise its brand purpose of celebrating the power of books to unite people
- Works to position SWBC as promoting a spirit of inclusivity, cultural diversity and unity amongst people of all backgrounds
Books undoubtedly enhance our reality. They make it more interesting, while also giving us a choice between reality and fantasy. When we open a book, we open ourselves up to many opportunities to expand our minds.This route highlights the many different aspectsand possibilities encapsulated within books.
In this route, the logo has been created as a dynamic identity. The beauty, strength and simplicity of this system lies in the word “Book”, and that it can be replaced by the many ideas our minds open up to when we engage in reading. Ideas like: culture, literature, language, history, poetry, adventure and much more. The Wordmark is surrounded by an abstract purposefully “unfinished” outline that represents a book.
