We were asked by Dwtc to refresh their look and feel in making it reflecting more on their services and offerings keeping the brand identity as is.
The kaleidoscope is much like the trade centre - infinite possibilities with different components coming together to create an exceptional event. DWTC is required to deliver a consistently better experience to maintain their role and guarantee that they deliver venues, services and events that create mutual success for their customers, their guests and ultimately DWTC.
We have created a grid inspired by the diamond shape of the brand identity. The graphic device is made up of different diamond sizes allowing a multitude of bespoke patterns. The DWTC Brand uses vibrant colours with rich textures to create a brand graphic device system that is both flexible and relevant for all its audiences.
