The Ithra Dubai name embodies the overall objective of this corporation and its different projects: Enhancing Dubai’s position and driving its economy through real estate development projects and strategic partnerships.
In Arabic the name means “Enriching Dubai” and aligns with the vision of the company. Broken down the name aligns with the different pillars of the Dubai Economy this company aims to enrich through real estate developments.
I: Investment, Infrastructure, Information Technology, Innovation
T: Trade, Tourism, Technology
H: Hospitality, Human, Happiness
R: Real-Estate
A: Ambition is the common thread that is in the DNA of all of the above elements of Dubai, Dubai itself, and its leadership
The brand identity is created with the brand name ‘Ithra Dubai’ in a Koufic geometric style. The Koufic is contemporary and modern in it’s execution. The linear lines extends in the look and feel expressing the enrichment that the brand offers.
