Zeina Chidiac
Creative leader with 15+ years of international experience in branding, advertising, and digital design. I specialize in helping organizations define their identity, shape compelling narratives, and deliver design-led strategies that drive measurable impact. Fluent in English, Arabic, and French, I bring a multicultural perspective to every project.
I am currently part of Consulum, a leading international consultancy advising governments and organizations worldwide. Joining Consulum marked a deliberate step up in my career, expanding my role beyond creative direction into consultancy and strategy, and enabling me to work on projects of national and global significance.
WORK EXPERIENCE
Nov 2024 – Present
Consulum
Consulum
Associate Director
Consulum is a global consultancy specializing in government advisory, public policy, and strategic communications. My role involves leading design and branding initiatives within broader advisory programs, ensuring that complex strategies are translated into impactful, clear, and engaging creative solutions.
Apr 2019 – Nov 2024
Freelance
Freelance
Design Director / Consultant
Returned to freelancing to expand exposure to diverse clients and creative approaches. Delivered branding, advertising, and digital design solutions for a wide portfolio.
Dec 2019 – Aug 2020
Engine
Engine
Service Designer / Consultant
Led the Midfield Terminal Complex service design project, managing both client and internal teams to deliver comprehensive staff training programs. Simultaneously worked on the British Business Group’s customer experience journey project, developing research and analytical frameworks for service design.
Dec 2016 – Apr 2019
Nomads
Nomads
Design Director
Promoted from freelance consultant to full-time Design Director, overseeing creative output and team leadership. Worked closely with clients and internal teams on branding, advertising, and digital campaigns.
Aug 2013 – Dec 2016
Freelance
Freelance
Senior Designer
Collaborated with agencies and clients across branding and advertising projects. Adapted to diverse environments, expanding expertise in multi-sector design.
Oct 2009 – Aug 2013
Brash Brands
Brash Brands
Creative
Led and executed branding projects from concept to delivery, taking increasing responsibility in a small but highly creative team.
Feb 2008 – Oct 2009
The Brand Union
The Brand Union
Graphic Designer
Learned the fundamentals of branding in a structured, corporate environment, working on strategy-driven design projects.
LANGUAGES
Arabic (Full professional proficiency)
English (Full professional proficiency)
French (Full professional proficiency)