Multi-use
Inspired by people, inspiring people
A smarter urban habitat to enrich lives
At the centre of Dubai
Transit-oriented
Cleaner and greener
Community driven
Abundance of shopping and dining
Culturally rich, a creative breeding ground
A new capital for global citizens
Generational
Inspired by the vision of Dubai
Jumeirah Central aims to be a place where people from every walk of life come together to find their lives enriched. It’s also a place that is diverse in its scenery, high-rise mingles with low-rise, business mixes with residential, holiday meets the day-to-day. Jumeirah Central’s rich character forms the inspiration that mainly uses typography to create an identity that is always diverse and refreshing. It has as many appearances as Jumeirah Central, yet is always recognizable.
It is characterised by the rich usage of typographic style. The typography being inspired by the city’s diverse colours and graphics, it utilises different typefaces that blends well together and mimic that scenery. The typefaces are ranges from a serif type to sans serif to a scripty and they are used in all their forms and characters to bring more of that diversity.
‘There is so much beauty when your eyes lay lost in the city lights’ City Lights - Motionless in White
Life in Jumeirah Central will be colourful - through the people who live, work and play there, through the natural light and the city lights, through all the many exciting things that take place there. Recognizing that our identity will live in this environment, this colour scheme intends to not add more colour to the clutter but to stay modest and let the city and the people add the colour to the mix.
