The challenge here was to create a brand that had the strength and reliability of a large chain delivered through a niche boutique philosophy.
Tsogo Sun’s (South African developer) expertise in the sector would be critical in this regard.
Tsogo Sun’s (South African developer) expertise in the sector would be critical in this regard.
The brand idea ‘Calibre and Character’ underpinned all of our work. A person’s calibre is defined by the things they are associated with, their character by the choices they make. 54 on Bath compromises on neither, creating an experience that subtly moulds itself around each visitor.
The name ‘54 on Bath’ uses the hotel’s premium address to reflect its refined character. The ‘look & feel’ is articulated primarily through a clean, debossed white-on-white presentation. A strong graphic motif was created to support this, which was inspired by the elegant, Victorian-style architecture and interior design of the hotel building itself.
The name ‘54 on Bath’ uses the hotel’s premium address to reflect its refined character. The ‘look & feel’ is articulated primarily through a clean, debossed white-on-white presentation. A strong graphic motif was created to support this, which was inspired by the elegant, Victorian-style architecture and interior design of the hotel building itself.
Shaping our creative process throughout was the idea of an emblem as a mark of achievement, and it is this sense of achievement experienced by its visitors that continues to drive 54 on Bath’s success. This is evident in the glowing reviews the hotel has received, making it the #1 hotel in the area, as rated by TripAdvisor.
