Open rewards by Fly Dubai
Developing a new rewards programme from initial brand strategy, positioning and platform development, right the way through to a full brand identity 
We wanted to encourage more people to fly flydubai to more places, more often by offering them a simple, easy to understand rewards programme.
Many reward and loyalty programmes are complex and hard to understand. If a user can’t understand the programme and its benefits, 
then they won’t enrol.
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